YOUR MIND. YOUR LIFE. YOUR WORK.
Entrepreneur Coaching
Psychology-led entrepreneur coaching for founders and small business owners who know the real work is on the inside.
coaching psychology for entrepreneurs
For the ambitious, the self-aware, and those who know there's more.
Entrepreneur coaching isn’t just for when things go wrong. It can be just as useful when things are going well, but you know there’s still more you want to do, build or become.
Often, it’s both. Things are working, but something is also getting in the way of what comes next. And that’s a very normal place to be when you’re building something that genuinely matters to you.
The people I work with are capable, self-aware, and rarely short of ideas. They’re usually looking for clearer thinking, more momentum and the kind of support that helps them stay honest with themselves about what they really want and what they’re actually going to do about it.
Sometimes there’s a specific challenge underneath it. Sometimes the work is simply about getting out of your own way.
You may recognise yourself in one of these three places…
Does this look familiar?
The three places ambitious people usually get stuck
Most people recognise themselves in at least one of these, and often in more than one.
The Unseen Expert
You know what you’re doing. You’re just not showing up the way you know you could.
You’re good at what you do, and the people who work with you know it. You can do this work brilliantly in a room with a client or a small group, but something shifts the moment the audience gets bigger. You rewrite, you refine, you wait for the right moment that never quite arrives. Meanwhile, others in your space post confidently, launch things that aren’t as good as what you’re sitting on, and the gap keeps growing. Somewhere underneath it all is the fear of being seen as too much and not enough at the same time.
This is the one where the inner critic gets loudest right before the moments that actually matter.
Sound like you? Most people in this place do their best work across six sessions over three months, with regular accountability that actually gets you showing up and taking action.
The Almost Ready
Nearly launched. Nearly pivoted. Nearly started. You’ve got a folder full of nearly, and a very well-researched reason for each one. You’ve known what the next move is for months, and you’re ready to make it, well, almost.
Yet still there’s always one more thing to learn, one more course to take, one more reason it isn’t quite the right moment. You can see yourself doing this, which still doesn’t stop you, it just adds an extra layer of frustration on top. Maybe the landing page sits there with placeholder copy. The domain you bought ages ago is still redirecting to nothing. The friend who used to ask “so when are you launching that thing?” doesn’t ask anymore. The learning feels like progress. It’s actually the most sophisticated kind of procrastination there is.
This is the one where the research keeps growing, the Notion doc gets more organised, and the thing you’re actually trying to build keeps waiting.
Where everything is ready, except the part where you actually do it. And the certainty you’re waiting to feel before you commit? It’s not coming on its own.
Sound like you? Sometimes this needs a single power session to break the cycle. More often, it needs the six-session programme to keep you accountable to actually doing it.
The Successful Stranger
The business is working. It just doesn’t feel like yours anymore.
On paper, you’ve made it. The revenue is there, the clients keep coming, and you’ve built a reputation that other people envy. From the inside, something’s quietly off. The work you built your reputation on isn’t really the work you want to do now. The version of success you were chasing three years ago doesn’t quite fit the person you’ve become. The client enquiries that used to excite you now land in the inbox like an obligation. The LinkedIn tagline doesn’t quite fit. The introductions at parties doesn’t quite fit either. You can see a pivot, or a reinvention, or a significant rework, but it’s hard to justify changing something that’s still technically working, even when it’s quietly exhausting you from the inside. You haven’t even let yourself admit out loud that something needs to change.
This is the one where external markers of success and internal ones stop matching up, where the business you’ve built and the person running it have quietly grown apart.
Sound like you? This is the kind of work that needs room to unfold. Most people in this place do their best work over six months, with enough time to get honest about what’s no longer working, decide what comes next, and start building it properly.
entrepreneur coaching
Grounded in psychology. Built around you.
This work starts with psychology, not a fixed formula or one-size-fits-all method.
As a psychologist and coach, I bring together coaching psychology, cognitive behavioural approaches, ACT and mindfulness, but the work is never generic. It is shaped around you, what’s happening right now and what you want to change in your business, work and life.
It is not about doing more for the sake of it. It is about understanding what is happening beneath the surface, including the thoughts, emotions, habits, identity, and self-belief that shape how you lead, decide, create, and grow.
Just focused, intelligent work that connects what’s happening in your mind with what you want to happen in your business and your life.
This isn’t about doing more. It’s about realigning with what’s next.
What we focus on together
Six areas. One coaching programme built around you.
Values + Identity
What matters to me
The inner compass. Getting clear on what actually matters to you now, and who you want to be in the work you’re building. When your values and identity are aligned, decisions get clearer, boundaries get easier, and the next right step becomes much harder to ignore.
Goal setting + Vision
Where I am going
Getting clear on where you’re heading and what you’re building. Not goals that look good on paper, but ones rooted in what actually matters to you. We connect the practical direction with the bigger picture, so the day-to-day work stays tied to the life and business you actually want.
Thoughts + Self-compassion
What's in my mind
The way you speak to yourself. Learning to notice what your mind is doing in the moment: the inner critic, the overthinking, the habit of measuring yourself against everyone else. Not so you can silence every difficult thought, but so those thoughts stop deciding what you do next.
Mindfulness + Presence
How I stay grounded
Practical skills to manage stress, stay grounded under pressure, and actually be present with the work in front of you. Breathing, body-based practices and evidence-based stress reduction tools you can actually use in real life.
Resilience + Confidence
What keeps me going
Develop the inner resources that keep you going when things get hard, and the belief that you can handle what comes next. Not by pretending everything is easy, but by strengthening the way you respond when it isn’t.
Action + Accountability
How I make it happen
Where the inner work becomes outer change. Turning insight into movement, so the launch happens, the decision gets made, and the goal moves closer. Every session ends with clear next steps, and the structure keeps you moving forwards between them.
Kind Words
entrepreneur coaching
choose your package
Clarity
Two hours together, one focused outcome.
A one-off 2-hour session for when something specific has you stuck and you need focused space to work it through. A decision you can’t land. A launch you can’t quite press go on. A conversation you’ve been putting off for weeks. Two hours, clear focus, clear next steps, no ongoing commitment.
included:
- Two-hour 1:1 session.
- Pre-session prep form, so we're straight into the work.
- Session notes and a clear action plan to take away.
- Six months’ access to The Membership, including the monthly live members session and the growing Practice Library.
Sessions online via Zoom or in-person for those local to North Warwickshire.
£295
IGNITE
Six sessions, support across three months
This is where most people begin. Focused, regular sessions with the accountability that keeps things moving. Close enough together to build real momentum, long enough to integrate new ways of thinking and working in a way that actually lasts.
included:
- Free 30-minute consultation call
- 90-minute initial coaching session
- Five 60-minute 1:1 coaching sessions
- Session notes, personalised resources and a clear action plan
- Weekday messaging support and weekly accountability between sessions
- Six months’ access to The Membership, including the monthly live members session and growing Practice Library
- Sessions online via Zoom or in person in North Warwickshire
Sessions online via Zoom or in-person for those local to North Warwickshire.
£1,695
Pay in full or in three monthly payments of £565, at no additional cost.
ELEVATE
Twelve sessions, support across six months
For when you want more time, more support, or the work is simply bigger. Some things need space to properly develop and the longer relationship is what makes that possible. Everything in Ignite, with more room to go deeper and work through whatever comes up along the way.
included:
- Free 30-minute consultation call
- 90-minute initial coaching session and personalised coaching plan
- Eleven 60-minute 1:1 coaching sessions
- Session notes, personalised resources and a clear action plan
- Weekday messaging support and weekly accountability between sessions
- Six months’ access to The Membership, including the monthly live members session and growing Practice Library
- Sessions online via Zoom or in person in North Warwickshire
Sessions online via Zoom or in-person for those local to North Warwickshire.
£3,180
Pay in full or in six monthly payments of £530, at no additional cost.
How we work together
IGNITE + ELEVATE - entrepreneur coaching
01
book a free consultation
A relaxed 30-minute call to talk through where things are now, what you want to change and which programme may suit you best. You can ask questions and find out more about how we would work together.
02
your first session
Your first full session is 90 minutes. We take a proper look at where you are now, what you want, what has been getting in the way and what would make the biggest difference.
03
your coaching plan
We agree what you want to focus on, what progress will look like and how we’ll work together. This gives our work direction while allowing us to review and adapt the plan as things change.
04
sessions to fit your life
Sessions are available online across the UK and internationally, or in person in North Warwickshire. Between sessions, you’ll have weekday messaging support, weekly accountability and your private space inside the Your Mind Works app.
your mind works app
SUPPORT between sessions
You’ll have your own private space inside the Your Mind Works app, keeping the work we do together organised and easy to return to between sessions – without having to rummage through old emails or work out where you saved an attachment.
Inside your space, you’ll find:
- Session notes and action plans, so you’re clear about what we agreed and what you’re doing next.
- Personalised resources and practices chosen to support what you’re working on.
- Guided audios, Mind Tools and journal prompts to help you manage pressure, work through difficult moments and think things through.
- Reminders for the actions and practices you want to complete.
- A simple way to share updates and reflections before we meet, helping us make better use of our session time.
You’ll also receive six months’ access to The Membership, including the monthly live members session and the growing Practice Library.
Our web-based app means you can easily access on any device with no app store download.
Additional resources, audios and more.
Schedule practices and exercises in your calendar
Your Personal Client Space
Join me for live group sessions
Library full of resources, mind tools, practices and audios.
Your Mind Works web-based app is available on all your devices. There’s nothing to download from an app store.
What comes next ?
For clients who want to keep the momentum
Finishing your coaching programme doesn’t mean the support has to stop. Your business will continue to evolve, new decisions will arise and regular check-ins can help you keep moving without committing to another full programme.
The VIP Membership offers lighter-touch support rather than a structured coaching programme. It gives you a regular monthly check-in alongside everything included in The Membership.
included:
- One 60-minute 1:1 coaching session each month, online or in person in North Warwickshire
- Your private space inside the Your Mind Works app for notes and resources from your sessions
- The monthly live members session and Monthly Focus
- Full access to the growing Practice Library
£99 per month
You can join after completing a coaching programme or choose VIP if a monthly check-in is the level of support you’re looking for. If you’d prefer The Membership without a monthly 1:1 coaching session, you can currently join at the £25 founding-member rate.
entrepreneur coaching online + in person
Support that works around your life, wherever you are.
Online coaching offers the same depth and focus as meeting in person, with the added flexibility of joining from home, your office, or wherever suits you best. Sessions are available online via Zoom across the UK and internationally, so we can work together wherever you are.
If you’re local and would like to meet in person, sessions are also available in North Warwickshire, close to Tamworth, Burton upon Trent, Ashby-de-la-Zouch, and the surrounding Staffordshire, Derbyshire and Leicestershire borders.
Lucy Mundy
Your Mind Works
MSc, BSc (Hons) Psychology, HDipCBH, DipSMRB, GMBPsS, MNCIP (reg)
psychologist, integrative psychotherapist + coach
I know what it’s like to understand exactly what needs to change, but still find yourself stuck in the gap between knowing and doing. The overthinking. The stress that won’t quieten. The pressure to keep going, even when something in you is asking for a different way.
My work helps you close that gap. Together, we build practical psychological skills to help you make clearer decisions, take action and handle the pressure that comes with building something you care about.
With 25 years across psychology, therapy and coaching, alongside running my own businesses since 2010 and helping other health and wellbeing professionals develop their brands, services and courses, I understand what it feels like to be driven and depleted at the same time. You shouldn’t have to choose between ambition and wellbeing. When you stop treating them as opposites, both get better.
I’m a Graduate Member of the British Psychological Society and hold an MSc in Health Psychology, with specialist training in Acceptance and Commitment Therapy, Cognitive Behavioural Hypnotherapy, mindfulness and coaching. My experience designing behaviour change interventions also informs how we structure the work, helping you put what we discuss into practice between sessions. Everything we do is grounded in psychological research and applied in a way that fits your needs and what you’re working towards.
frequently asked questions
Entrepreneur coaching is personalised one-to-one support for founders, entrepreneurs and small business owners. It looks at both what you want to achieve and what may be getting in the way, including overthinking, confidence, habits, decisions and the pressure of running something that matters to you.
It brings together business, psychology and personal growth, with the focus on helping you think more clearly and take action.
Traditional business coaching often focuses on the outside of your business: strategy, systems, marketing, and growth. Psychology-led entrepreneur coaching works on the inside too. It recognises that many of the things keeping you stuck aren’t information problems, but psychological ones, like fear of visibility, perfectionism, decision fatigue, self-doubt, or old patterns that show up at the moments that matter.
My approach is grounded in coaching psychology, which applies psychological knowledge and research to support change, wellbeing and performance.
Coaching and therapy can sometimes explore similar things, including thoughts, emotions, habits and familiar ways of responding, but they have different purposes.
Therapy may focus on mental health, distress or experiences that are significantly affecting your wellbeing. Coaching is usually more focused on your current situation, what you want to achieve and the decisions or actions that will help you move forward.
As both a therapist and a coach, I can help you decide which kind of support would be more appropriate. Some people work with me for both at different times.
Yes. You may know that your business needs you to post, speak, pitch, launch, follow up or simply tell more people what you do, but find yourself rewriting, postponing or waiting to feel more confident first. Imposter thoughts, fear of judgement and the inner critic becoming especially loud before an important moment can all make promoting your work feel far harder than it looks from the outside.
Coaching can help you understand what happens just before you hold back, practise responding differently and create enough structure and accountability to follow through. The aim isn’t to remove every nerve or doubtful thought, but to help you promote your work and take up more space even when confidence isn’t guaranteed.
Each session begins with what has happened since we last met: what you’ve followed through on, what has changed and where you may have become stuck. We’ll agree what needs our attention that day while keeping sight of the wider goals in your coaching plan.
Depending on what would be most helpful, we might work through a decision, look at what is driving avoidance or self-doubt, test a different way of approaching something or prepare for an upcoming challenge. I use coaching psychology, ACT, mindfulness and Cognitive Behavioural Hypnotherapy. Where appropriate, CBH may include hypnosis, imagery and mental rehearsal to help you practise how you want to respond before doing it for real.
You’ll leave with a clear sense of what you’re doing next. Your notes and personalised resources will be added to your private app space, with weekday messaging and weekly accountability helping you continue the work between sessions.
Yes. I offer in-person coaching in North Warwickshire, within easy reach of Tamworth, Lichfield, Burton upon Trent, and Ashby-de-la-Zouch. Online coaching is also available across the UK and internationally, so we can work together wherever you’re based.
Yes. I offer online entrepreneur coaching via Zoom to clients across the UK and internationally. Online sessions give you the same depth, structure, and focus as meeting in person, with the added flexibility of working together from wherever you are.
If you’re local to North Warwickshire, in-person coaching is also available, and some clients choose a mix of both depending on what suits them.
It can be, when the work matches what you actually need. Entrepreneur coaching can be particularly valuable when the thing holding you back isn’t simply a lack of information, but overthinking, avoidance, perfectionism, fear of visibility, decision fatigue or something you keep getting caught in.
The value lies in making clearer decisions, building confidence, reducing the cost of staying stuck and taking action on the things that matter. The free consultation gives you a chance to decide whether this is the right kind of support before you commit.
Some people come to coaching with a clear goal, while others arrive with a sense that something needs to change, but they can’t quite name it yet.
That’s completely fine. Part of the work is often getting clear on what you actually want, rather than what you think you’re supposed to want. If you know what you’re trying to change, we can focus on it from the first session. If you’re less sure, we’ll use the early sessions to understand what’s been feeling off and what needs to change.
Let’s Talk
Growth starts with a single conversation.
If you’re considering IGNITE or ELEVATE, a free 30-minute consultation gives us a chance to talk about where things are now, what you want to change and which programme may give you the support you need. You can ask questions and decide whether you’d like to work together.